Research Into Music Campaign

Lisa and romany presentation imagine dragons from Elenamax

Me and Romany researched music campaign one of our favorite music groups -Imagine Dragons. We found a lot of information about their campaigns aiming to attract more people to their music. To my mind, Imagine Dragons used especially excellent promotion campaigns for their new tour called 'Smoke + Mirrors'.

Aspects of music campaign: 

• Imagine Dragons used website to promote their music. Moreover, It allows their fans find out more information about the biography of the  group and their next concerts, for example.
• Merchandising was also used to promote a new tour of Imagine Dragons. Namely, new shorts were available online for fans. The use of online stores increases availability for fans all over the world. Also, T-shirts have extraordinary design. This allows to attract more artistic fans of the group as well as the whole population. 
•  Also, music campaign use synergy between fan and band. Consequently, this presents a sense of community which may also increase dramatically the amount of fans.
• Additionally, Imagine Dragons used live concerts at the Grammys. Mini concert at the Grammys allows a mass audience of fans whom support the stars, as well as additional oblivious fan-broadens the target audience, within the mainstream route.
• Furthermore, the website of the group is very accessible. Therefore, easy accessibility allows to attract people who are no very good in dealing with computers. As a result, this may significantly increase the number of fans, especially the old and children.
• Also they created interesting interactive campaign called 'Become a Part of Smoke +  Mirrors'. It allows fans to become a part of the campaign.
• Music campaign also involves online marketing campaign. They used special hashtag to increase awareness among fans.

To understand better the essence of music campaign, you can watch one of the music videos from the new albums of Imagine Dragons.

                                                  Imagine Dragons - I bet My Life