Research Into Music Campaign

Lisa and romany presentation imagine dragons from Elenamax

Me and Romany researched music campaign one of our favorite music groups -Imagine Dragons. We found a lot of information about their campaigns aiming to attract more people to their music. To my mind, Imagine Dragons used especially excellent promotion campaigns for their new tour called 'Smoke + Mirrors'.

Aspects of music campaign: 

• Imagine Dragons used website to promote their music. Moreover, It allows their fans find out more information about the biography of the  group and their next concerts, for example.
• Merchandising was also used to promote a new tour of Imagine Dragons. Namely, new shorts were available online for fans. The use of online stores increases availability for fans all over the world. Also, T-shirts have extraordinary design. This allows to attract more artistic fans of the group as well as the whole population. 
•  Also, music campaign use synergy between fan and band. Consequently, this presents a sense of community which may also increase dramatically the amount of fans.
• Additionally, Imagine Dragons used live concerts at the Grammys. Mini concert at the Grammys allows a mass audience of fans whom support the stars, as well as additional oblivious fan-broadens the target audience, within the mainstream route.
• Furthermore, the website of the group is very accessible. Therefore, easy accessibility allows to attract people who are no very good in dealing with computers. As a result, this may significantly increase the number of fans, especially the old and children.
• Also they created interesting interactive campaign called 'Become a Part of Smoke +  Mirrors'. It allows fans to become a part of the campaign.
• Music campaign also involves online marketing campaign. They used special hashtag to increase awareness among fans.

To understand better the essence of music campaign, you can watch one of the music videos from the new albums of Imagine Dragons.

                                                  Imagine Dragons - I bet My Life 

A2 media coursework

                              A2 MEDIA COURSEWORK
A2 media coursework involves a lot editing and filming processes as well as marketing and distribution campaigns. I suppose that creating my own media coursework will be very exciting experience as I am interested a lot in music industry and for me as for music fan it will be especially interesting. I am looking forward to start create our music video. Of course I have some ideas which may attract other members of my media class to join me and start creating music video together.

 Interestingly, a promotion package for the release of an album, to include a music promo video, together with two of the following three options:

• a website homepage for the band;
• a digipak for the album's release;
• a magazine advertisement for the digipak.

I have researched and found an examples of media blogs which interested me as I consider that these are very good courseworks. On examples of these blogs I am going to create something similar or may be completely different, but now I know what I want to achieve during me A2 course.

•   http://hurtwoodmedia11ielyzavetaievtukhova.blogspot.co.uk/
•   http://hurtwoodmedia11charliemorton.blogspot.com
•    http://hurtwoodmedia11willbarlow.blogspot.co.uk/

Intoduction to A2

 Finally, my as exams have finished and we started A2 course. A2 media coursework is very interesting and it differs greatly from AS media coursework. This year we are going to learn a lot about the Music Industry. That was I was looking forward to, and glad to study now, because music is one of the most essential parts of everyone life. I consider that it is very interesting and exciting to film our own music video. I'm looking forward to film my personal music video, and already have a lot of ideas, and tracks we can use to make it as good as possible. I hope to gain as much knowledge as I am able to and try my best in all creative work.

A2 COURSE!!!

Finally, my media as course has finished and now I am starting A2 media blog! I am looking forward to start create a music video which is a part of my coursework along with a web-site.